Many fans of the Power Rangers franchise were shocked when a live-action trailer started to appear on social media. The Power Rangers Shattered Grid trailer, in just over two minutes, was received to over 500,000 views on Facebook and over 30,000 views on YouTube in under 5 hours of being released. With part of the trailer dedicated to Lord Drakkon, the villain, watching moments that from past Power Rangers seasons, fans of every generation got excited. This was capitalized for full fan reaction by having Lord Drakkon being played the original Green/ White Ranger, Jason David Frank. The problem that existed almost instantly was that some, myself included, thought this was a real trailer for a film or TV series.
As it turns out, this live-action trailer is for the Mighty Morphin Power Rangers comic book run that began back in January of 2016 from BOOM! Studios. Not the first time a comic book has been promoted via a commercial/trailer. In the early 80’s Hasbro created a commercial for Marvel Comics for G.I. Joe. The success of the comics helped to create the beloved cartoon and toy line. The comics are well received by the fans as writer Kyle Higgins is able to balance the nostalgic by using the original Power Ranger team, the world building by uniting the other shows, and being original. Readers can expect to return to Angel Grove as the Rangers fight against the evil Rita Repulsa, who is now portrayed as truly evil. But the biggest add-on is a new dimension which ruled over by Lord Drakkon. Lord Drakkon is an evil version of Tommy Oliver, everyone’s favorite Green Ranger, who helped Rita take over the world.
This is part of the reason why everyone loved the trailer. After the average performance of Saban’s Power Rangers in 2017, this was a return to the old while being new. Similar to the Power/Ranger short that made its rounds on social media, before Saban hit it with copyright infringement, the fans of the origin wanted something new. And this trailer hit every point it needs to in order to sell. Nostalgic vibe with the clips of previous seasons. Curiosity as to this evil Tommy and who he is. And most importantly the call back by having Jason David Frank in a real suit, not the CGI armor that was in the movie.
This trailer is dropped prior to the release of the Shattered Grid comic book on March 28. No word yet as to effect this trailer will have on sales, as some viewers were unaware that this was a promotional piece. But this could also be a way for Saban to test the waters before they invest another $100 million in a movie. With many fans in the comments across social media almost begging Saban to make this premise into a movie or series. Given that Saban is a subsidiary of Disney, it stands that they may use this as potential launching series for Disney’s streaming service to draw in more customers to challenge Netflix and Hulu. But that is speculation, as of the time of writing, Saban has not released any press about the trailer.
What did you think of the trailer? Are you going to check out the comic book? Do you want to see this trailer made into something bigger? Let’s us know in the comments below.